Here’s what you'll get when you join Business Curious™
Business Curious™
Turn possibility into a plan!
Finally carve out time to explore your business idea without the pressure to get it perfect. This course gives you a place to begin—with structure, strategy, and space to dream.
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Clarify what kind of business fits your life
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Turn your strengths into paid services
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Define what success looks like for you
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Leave with clarity and confidence—or the tools to put this plan on pause (for good reason)
No pressure. No jargon. Just real next steps.
Discover What’s Possible
Curious about working for yourself?
Perhaps you’ve been thinking about it for a while—maybe even years.
The idea of working for yourself. Using your strengths to build something that reflects your values. Creating more freedom, flexibility, and fulfillment in your life.
But then the questions come in...
Where would I start? What if I fail? What if I don’t know enough?
That's why we created Business Curious™.
To help you explore the path of entrepreneurship—without the overwhelm, the pressure to be perfect, or the need to have a full-fledged business plan before you begin.
Who is this course for?
Business Curious is 100% for you if:
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You’re craving more autonomy, purpose, and alignment in your work
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You’re considering consulting, freelancing, or launching a service-based business
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You want to explore what's possible before making a big leap
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You’re curious—but unsure where to begin
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You’d benefit from guidance, structure, and feedback as you take the first steps
Imagine if you had...
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Clarity on what drives you not just in business, but in how you want to show up, serve, and make an impact.
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Unshakable confidence in your strengths and how to turn them into offers that feel aligned and valuable.
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Tangible direction— the ability to know what you’re offering, what to charge, and how to start putting it out into the world.
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A vision for a business that fits your life, one that supports your values, energy, and priorities.
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Real momentum, plus tools and systems to move forward with intention, without the burnout.
Personalized feedback to guide you
This isn’t just a DIY course with no support.
As you complete the self-assessments, you’ll receive personalized written feedback from us—along with guiding questions to help you reflect more deeply and develop your own answers.
You’ll gain insight from someone who’s built a small business themselves, while staying grounded in what matters most to you.
Your feedback will help you clarify next steps that align with your interests, values, skills, and goals—so you can move forward with confidence and intention.
Here's the truth... you don’t need to have everything figured out
Good news: businesses evolve!
They change over time—as you grow, as your goals shift, and as the world changes around you.
All you really need to get started is an idea, some motivation, and a bit of time.
And, no. You don’t need a ton of money to get started. Nor do have to hustle 24/7 to succeed.
When your work aligns with your purpose, it energizes you—and fits your life.
The problem is most folks don't know how to get there. Which is why we developed Business Curious™. To break down the often overwhelming steps to starting a business so that you can take the leap with confidence.
All you need is a realistic (and proven) path forward...
Sneak peek inside Business Curious™
Here’s a look at what you’ll explore inside our 20+ action taking lessons:
MODULE 1
Cultivating the Entrepreneurial Mindset
- Managing Fear & Uncertainty
- The Art of Starting Small
- Building a Foundation for Growth
- Embracing Your Strengths
MODULE 2
Building Your Business Circle
- Building Your Professional Ecosystem
- Connecting with Your First Clients
- Your Professional Network
- Value Creation
MODULE #3
Leveraging Essential Business Resources
- Legal & Financial Considerations
- Essential Business Tools & Systems
- Developing Business Skills
- Mapping Your Learning Path
- Testing & Learning: Your Biz Evolution
Is working for yourself right for you?
If you're dreaming of having more control over your career? You're not alone.
Many experienced professionals reach a point where they wonder:
Could I succeed on my own?
Whether you're unsure how to make your day-to-day work less stressful or you're feeling frustrated searching for a new opportunity, feeling unfulfilled in your career is not your only option!
Transform expertise into income
This course is designed for mid-to-late career professionals who want to:
• Create more flexibility in their work life
• Maintain or improve financial security while exploring independence
• Turn their expertise into sustainable income
• Find greater work-life harmony
• Make a meaningful impact through their work
What Makes This Course Different?
- Test ideas safely
- Build confidence gradually
- Learn practical strategies
- Access proven resources
- Receive personalized written feedback
- Connect with like-minded professionals
Perfect for Mission-Driven Professionals Who:
✓ Have valuable expertise but aren't sure how to package it
✓ Want to explore independence without risking everything
✓ Seek greater autonomy and creative freedom
✓ Value both innovation and stability
✓ Feel ready to explore but uncertain where to begin
What You'll Discover
✓ How to evaluate business ideas without risking your security
✓ Ways to leverage your existing expertise and network
✓ Strategies for building multiple income streams
✓ Tools for managing uncertainty and building confidence
✓ Resources for ongoing support and growth
Real-Life Inspiration
Many of my clients have successfully launched service-based businesses—in fields ranging from education to communications and beyond.
For many of them, it wasn’t about hustle. It was about alignment.
Take Jill, for example. When we started working together, she was navigating uncertainty about her direction. Now, she’s thriving in her own consulting practice and in her personal life as a mother of a young child.
“I've been in a space of both questioning my current professional value and exploring curiosities around taking my career in a new direction. This work has been a tremendously positive opportunity to consider both of those spaces.”
— Jill
Hey, I'm Erica
I’m an Executive Coach who helps purpose-driven professionals reimagine their careers and create meaningful work on their own terms. I started coaching while working as an environmental lobbyist, supporting clients in the evenings until I eventually stepped fully into this calling.
With a background in psychology, law, and public administration, I guide experienced professionals to align their skills and values with greater impact, flexibility, and financial sustainability. Whether you're exploring consulting, launching a business, or building a solo practice, I’m here to help you find clarity—and move forward with purpose.
Qualifications
- Executive coach to thousands of purpose-driven professionals
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Partner to institutions like Harvard, UMass Amherst, and Suffolk EMBA
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Author ofClarifying What Matters: Creating Direction for Your Career
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Certified Career Services Provider & Master Certified Life Coach
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Holds a BA in Psychology, MPA, and JD—blending strategy with human insight
Hi, I'm Chuck
With 20+ years of entrepreneurial experience—from running a design agency to launching a specialized pet care business—I know the highs and uncertainties that come with carving your own path. I’ve made big pivots, learned from each, and discovered that past experience is often your greatest asset in starting something new.
From helping brands grow online at ILLUSIO to founding Pooch Patrol in 2021, I’ve built businesses that reflect both passion and practicality. I’m here to help you explore what independence could look like for you—without the overwhelm or burnout.
Qualifications
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Founder of a creative agency (22 years) and pet care company
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Clients from local nonprofits to Showtime and Universal Pictures
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Expert in branding, marketing, and digital strategy
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Known for simplifying systems to support sustainable, flexible growth
